Some ideas wait a long time before they’re ready.
Aivars and Inga have worked together for more than thirty years — married for twenty-two of them. People are often surprised by that combination. How do you build a career and a marriage in the same rooms, on the same problems, without it wearing thin? The honest answer is: it never did. If anything, three decades in, it’s made them a sharper team than either would be alone — one sees the architecture, the other sees the people who’ll have to live inside it, and neither view works without the other.
For most of that time, building something of their own stayed exactly that — an idea circled, talked about, half-planned, and set back down. Not for lack of experience. Between them: card platforms led at scale, companies taken through funding rounds, regulators sat across the table from, compliance backbones built that let ambitious ideas survive contact with reality. Everything except the moment.
This year, they built it. And the founding partnership grew in a direction they didn’t expect — Roberts, who’d already spent two years building alongside Aivars, joined full-time. He brings a different generation’s instincts: technology should simplify a life, not complicate one. That shows in how he works — strip out what’s manual, never repeat what can be automated, without ever switching off the judgment underneath it. Aivars doesn’t impress easily. Thirty years in this industry tends to make you hard to surprise. Roberts still manages it.
They didn’t start this company to slow down after decades of building for other people. They started it because, for the first time, they get to decide what gets built, how carefully, and who it’s for.
That’s not a comfortable feeling. It’s an alive one.